Bad Bunny x Calvin Klein Featuring “Eo0” #MusicMonday

Source: Calvin Klein

When you’re a Calvin Klein underwear model, on some level, you know you’ve made it!

There has been a long lineup of Calvin Klein male models from the film, sports, and music industries starting from way back in 1992 when Marky Mark took center stage. Remember this classic spot that included print ads and out-of-home billboards that caused quite the rage …

Well now the latest from the music world to put on a pair is Bad Bunny, and he is certainly keeping the tradition alive, dare I say channelling a little Marky Mark …

Now if you are wondering about the music playing in the “background,” that song is from Bad Bunny himself and it’s called “Eo0” …

Indeed, the song is from his new album “Debí Tirar Más Fotos,” so clearly this Calvin Klein campaign is oh-so-perfectly timed to also coincide with his residency in hometown Puerto Rico at the Coliseo De Puerto Rico.

There are never coincidences in marketing!

Good going, Bad Bunny. It was also good to see you at the recent SNL50 concert too where you were a show stopper! And smart thinking, Calvin Klein, leveraging a contemporary music icon to stay top of mind in culture, once again.

What’s your experience? JIM