Dunkin' and Sabrina Carpenter #MusicMonday

Source: Dunkin

On New Year’s Eve, Dunkin’ announced a limited edition new drink in collaboration with music sensation Sabrina Carpenter … Sabrina’s Brown Sugar Shakin’ Espresso. It’s a hand-shaken espresso drink that includes brown sugar and oatmilk. Take a look …

The match makes sense because Sabrina Carpenter recently had a hit song called “Espresso.” Hmmm, see there are no coincidences in marketing!

Music meets beverages and the other way around! Sounds delicious :) A seriously delicious way to weave fan bases together! Smart!

Can you weave music into your brand’s offering? What’s your experience? JIM