Jet-Puffed Marshmallow Decorating Kit

Source: Jet-Puffed

I just love when a brand can come forward and solve a problem! It’s marketing gold.

With Easter season upon us, so too is the tradition of decorating Easter eggs … but alas this season that could be troublesome. So along comes Jet-Puffed Marshmallows with a solution: decorating jumbo marshmallows that are approximately the same size as an egg!

Yes, the Jet-Puffed brand just released the first-ever marshmallow decorating kit just in time for Easter. The kit includes the marshmallows and everything you need to decorate them, in a beautifully engaging egg carton.

I love the visual aesthetic of it all!

Smart, and a real solution for families wondering how they’re going to keep their egg decorating tradition going this year.

Note the “farm fresh!”

When a brand can bring a solution to a problem facing its audience, then that’s bringing real value that will drive not only loyalty with new usage occasions but also new users. I’m betting folks that have not bought marshmallows in a long time will be throwing this in their shopping basket (and Easter basket) again this season. And the kids (a new generation) will be thinking about marshmallows in an entirely new light, with Jet-Puffed front and center.

Note that this limited edition kit is only available at Walmart, driving loyalty and perhaps new traffic to their brand as well. Smart again.

Keeping traditions alive, despite the barriers. What’s your experience? JIM