Small Business Spotlight: Mosh Protein Bars

Source: Mosh Protein Bars

You may have heard of this mother and son entrepreneur duo: Maria Shriver and Patrick Schwarzenegger who formed the “Brain Brand” Mosh to sell protein bars that support brain health cognition.

After seeing family members suffer from Alzheimer's disease, they joined forces to do something about it. And now they are using their journalistic and celebrity clout to promote their brand Mosh. Proceeds from brand sales fund Alzheimer’s research, so it’s all for a good cause.

We’ve seen many a celebrity endorse a product or two, but this one seems from the heart (and the brain!). They are the creators and the founders, putting sweat equity into the business and funneling their work into solutions for future generations. Start to finish. Not just celebrity spokespeople here. But actually small business people trying to make a difference even though they have big names.

Perhaps Maria’s new book tour and Patrick’s “The White Lotus” fame will help their cause. It would be well suited.

What’s your experience? JIM