SKIMS “The Wedding Shop” Features Patrick Schwarzenneger and Abby Champion
Source: SKIMS
Arguably one of the hottest (fashion) brands in town right now is Kim Kardashian’s SKIMS. Seems like everywhere you turn, there is SKIMS including a pop-up at Nordstrom on the highly trafficked corner of 57th/Broadway in NYC at the holidays and a collab with Nike for a new athleisure line.
And now, a new line for bridal couples. What say what?!?
Yes, The Wedding Shop from SKIMS.
Turns out that brides and grooms and bridal parties need shape wear and lounge wear for the big occasion. Who knew?!? A true gap in the market that SKIMS is here to fill. Here’s the story, straight from the brand’s press release:
“Featuring 24 limited-edition collections, the SKIMS Wedding Shop blends signature core pieces with fresh, exciting styles to ensure that brides, grooms, and the entire wedding party are ready for every moment, from pre-wedding events to the honeymoon. With collections like SKIMS Romance, Ultra Fine Lace, Embroidered Tulle, and a dedicated Bridal Swim collection, along with coveted SKIMS Men’s pieces for grooms, the Wedding Shop delivers luxurious comfort for everyone celebrating love.”
Feels like a ready market for sure, when you think about it. The gifts alone make it a sure bet.
Who better to showcase said new line than white hot “The White Lotus” star Patrick Schwarzenneger and his soon-to-be bride model Abby Champion. I mean it’s a match made in SKIMS The Wedding Shop heaven.
Who could be better?!?
Source: SKIMS
If timing is everything then this launch is everything. We are approaching massive wedding season. “The White Lotus” is at a fevered pitch as it hits its season finale. Patrick and Abby are preparing for their own wedding. There’s not a lot of competition out there, yet a lot of demand.
Go! Let’s watch this one soar, and I’m betting this becomes an entry point to SKIMS for many consumers who will then shop the rest of the brand.
“First comes love, then comes SKIMS.” Heart emoji.
What’s your experience? JIM