PopSockets x PopCulture

Source: PopSockets

Talk about putting pop culture in the palm of your hand!

PopSockets - as in those pop-on little handles you put on the back of your mobile device to help you hold your phone - has been quietly and consistently inserting itself into pop culture with collaboration after collaboration and I’m not sure we’ve been noticing. Yet every single time we take a look at our devices, there’s the brand!

Witness the picture above and the mashup with HBO’s “The White Lotus.” Or the recent report in Campaign Magazine about PopSocket’s desire to become a lifestyle brand as it prepares for its activation at Coachella this year.

Source: PopSockets via Campaign Magazine

Are you a big fan of the Jonas Brothers?!? Then visit JonasCon on the PopSockets site for all you need!

And BTW, there’s a lot more to the product portfolio … there’s a full lineup of phone accessories. Or as the brand says in this spot below, it helps you “phone better” (great positioning BTW).

Smart :) A great example of a brand becoming a part of its consumers’ lives, inviting its way in, but on its consumers’ terms.

Life, insert brand.

I’m betting we’ll be seeing a lot more coming from PopSockets.

What’s your experience? JIM