CEO as Brand Ambassador via Brand Z

Every year, my parent company releases a report called BrandZ ... it's a listing of the 100 most valuable brands in the world. You can click here to read this year's list (no spoilers here!).

The year the report included several thought leadership positions, and the group was kind enough to ask me to write one! WooHoo!

My topic? CEO as Brand Ambassador. Click here to give it a read.

Let me know what you think! What's your experience? JIM.