Instacart Super Bowl Commercial 2025

Source: Instacart

Instacart gave us a look at its first ever Super Bowl spot and if you are a brand lover then you are going to love this one! The storyline is all about getting your favorite brands delivered right to your door, and the spot uses famous brand icons through the years to deliver the message. Let’s see how many you can pick out!

Not bad for a Super Bowl debut, where the network is charging upwards of $8million for a :30 slot! I’m going to predict that this just might be a fan favorite, as we all reflect on these iconic mascots and remember their own original commercials through the years. It’s brilliant for Instacart to place that association in viewers’ minds and to position their own brand in that way.

Brilliant.

Be on the lookout during the big game, and be sure to let me know about your favs. I’ll be asking you, “what’s your experience?” JIM