Parker Posey for Gap Featuring “Mama’s Eyes” #MusicMonday

Source: Gap Inc

The hot commodity in streaming television right now is “The White Lotus” with several breakout stars, one of which is veteran Parker Posey. She’s certainly not an overnight sensation by any means, but she’s also taking advantage of her new day in the sun … the talk show circuit for one has done her well this time around.

And now … as I always say … there are no coincidences in marketing so a well-timed campaign with Gap seems just about right to bring two legacies together, making Gap and Parker both oh-so-current with just the right music and just the right dance moves. With lots of featured clothing, but of course.

If you are curious about the song in the soundtrack, yes it’s a bit infectious. Released in 2023, it’s “Mama’s Eyes” from Mette. The song is all about balancing work/fame and family (my words) through the lens of missing mom. Well played with that as well.

Don't it feel good?
Don't it feel right?
When you come home to
Home to mama's eyes

It’s just always so good to come home to family, I feel that. Feeeelll it.

Parker, keep on keeping on. You are an inspiration as we watch your career high after such a long career. Same to you, Gap, you keep coming back for more and it’s impressive. Your linkage here to a hot property who’s an accomplished actress shining in her moment is smart thinking. No ageism here, just smart co-branding shall we say!

What’s your experience? JIM