Patrick Schwarzenegger as Mixologist for “The White Lotus” Vesper Martini

Another day and another post about the streaming television phenom “The White Lotus” with episode 5 just dropping this past Sunday. Yesterday I wrote about Parker Posey and her collab with Gap, and today I’m chatting about the other white hot star coming out of the series, Patrick Schwarzenegger, and his partnership with Ketel One and Tanqueray … the two spirits necessary to make a vesper martini, or in this brand mash-up “The White Lotus” Vesper Martini.

Click here to get the recipe and win a chance for a trip to Thailand, plus get other drink recipes inspired by the hit show. For a little inspiration, watch Patrick as mixologist for the brands:

Never have I ever (at least not to my recollection), seen such amazing partnerships with such great marketing content come out of a televisions show from actors who are so in-the-moment. These brands had the foresight to see what might happen with the show and the stars, and grabbed them while they could … and made some magic.

So now consumers can make a little of their own magic. And you just know that many a viewer is making “The White Lotus” Vesper Martini for their very own viewing parties on Sunday nights for each each episode’s premier, getting a taste of the show, a taste of Thailand, and a taste of the resort all at once. Which makes HBO’s weekly release of each episode even more smart, as the network then teases out the show’s drama and “spoiler alerts” every single week, making us all want to have a cocktail even more!

Sheer brilliance. What’s your experience? JIM