#SheForShe from Godrej Industries for International Women’s Day

Today I’d like to showcase a special piece of work from India, in honor of International Women’s Day this past weekend.

Godrej Industries is a major player in India across multiple sectors including consumer goods, financial services, and agriculture. The company joined the International Women’s Day “Accelerate Action” movement this year with a striking film featuring women sharing their diverse experiences in a show of solidarity and strength.

In a highly creative manner, the film comes in the form of a love letter across generations and across expressions, and it’s quite moving. It’s called #SheForShe.

The film has been distributed across multiple platforms across the country and speaks not only directly to the culture and to consumers, but to employees as well.

Well done and I’m sure much appreciated across the board. What’s your experience? JIM