The Humane Society Rebrands and Expands

The animal advocacy organization of the U.S. called “The Human Society” in coordination with “Humane Society International” has now united and gone global with new rebranding as the “Humane World for Animals.”

Seems about right, as the move is meant to better showcase the breadth of the groups’ work around the world and to tie all its sister organizations together across their networks. Makes a ton of sense.

For me, the new name more clearly spells out the ultimate goal of the organization, perhaps for folks to better understand at a glance. When your brand name can quickly portray your brand benefit, then all the better. And the new logo has a unique fluid feel to it which feels like it’s bringing world harmony. When your brand logo can quickly portray your brand emotion, then all the better once again.

All the better indeed! I’d say a double score on this rebranding via new name and logo!

“Fast Company” did a quick read on the change-up if you want to read about it here.

To feel the love and inspiration, check out this new video to launch the rebrand with a great cover song from Sia …

Such inspired work. Thank you folks for all you do.

What’s your experience? JIM