Advertising vs. Consumer

If you've got a couple minutes to watch this video on YouTube, you've got to check it out.

Great representation of the fall of advertising as we know it, and then ultimately a signal for how we should be thinking about marketing and communications in our new world.

Now I'm not one of those people who thinks that advertising is dead. But our old ways of developing creative ideas and of selecting media certainly is. We need to build experiences for our consumers that engage them, on their terms, when and where we can add value to their lives.

Click on this link or paste it into your browser window: http://www.youtube.com/watch?v=heSudg-tfIk
(thanks to Vanessa for the link!)

What's your experience? Jim.