Dr. Scholl's Footmapping

Dr. Scholl's has long been the authority in "healthy feet", but in my mind the brand just took it another step forward.

Dr. Scholl's has brought Custom Fit centers to select retail locations. By stepping onto a scanning machine, thousands of sensors basically survey your feet and identify all of your pressure points. The analysis then spits out recommended products to insert into your shoes to help alleviate tired, achy feet. The whole thing is right there, on the screen, at the point of purchase.

Can't even begin to tell you how many brands I have recommended an in-store kiosk to help consumers select products. The problem is that the technology isn't always readily available and the costs tend to be prohibitive. But it looks like Dr. Scholl's has cracked the code.

If you go to the website, www.footmapping.com, you can insert your zip code to find a location near you. Many of them are at Wal-Marts.

Very cool technology, right at the point of sale, to aid in proper product selection. Looks like a leadership move to me!

What's your experience? Jim