Changing the Game, Old School


lf you are active on LinkedIn, then you know about the groups you can join. I'm involved in quite a few of them, particularly the ones for marketing professionals. One of them, Game Changers, is filled with people who aspire to do things differently. I love that!

The organizers asked me to write a feature article for the newsletter. I firmly believe that you can't change the game unless you have your fundamentals nailed. So that's what I wrote about, and you can read it here.

What's your experience? Jim.