4Food: You Are What You Tweet

File this under "oh so cool", at least as it relates to social media.

A new fast food restaurant concept in NYC that combines social media with DIY with locally-grown healthy food choices.

Here's how it works. You create your own burger combination online (from tons of ingredient choices) via the website or social media. The burger you've created then gets posted to a leader board for others to choose from as well. The more your burger gets ordered, the higher on the leader board it gets posted, and the more food credits you get.

Everything funnels through the restaurant's website as well as through Facebook, Twitter, and Foursquare.

The first restaurant is in Bryant Park in New York, with future expansion plans. The look is "oh-so-Apple." I personally can't wait to try it.

You can read more about it here.

What's your experience? Jim