Triscuit's Home Farming Movement

With "sustainability","local", and "staying home" all the rage these days, it's interesting to see some of the main stream brands join in hot pop culture trends.  Even a cracker brand like Triscuit.

The brand Triscuit is running a very interesting promotion, actually a "movement", to encourage us all to do a little home farming ... you know, grow things in dirt at home!

Complete with helpful plans, a way to track progress, and a community to share with, Triscuit is giving us everything we need to start growing herbs and vegetables in our backyards, patios, or window sills ... even free seeds on the back of the box.

I particularly liked the free seeds promotion because the seeds are embedded right on the back of the box.  A page right out of breakfast cereal marketing where that category practically invented in-box promotion offers and back panel packaging content.

It's a very well thought out "movement" that includes multiple touchpoints including the packaging, social media, video, promotion, education, and a viral component to encourage sharing.  Classic package goods marketing with a contemporary spin of social media aligned with a pop culture trend of staying local.  There's a lot to like here!

It's all right on Facebook.

What's your experience?  Jim.