Great Wolf Lodge
Water parks ... they are the stuff that summers are made of, right? Every 4th of July when I go to Williamsburg, VA with my kids, we always always go to the water park there. It's fun family fantastic.
The Easy River, the long swirling water tubes, the great french fries .... how could the water park experience possibly get any better? With pictures! With social media!
Not sure if you are familiar with Great Wolf Lodge, but the hotel has basically brought the water park experience indoors, within a hotel environment, giving us all year long water park opportunities. Of course, it ends up looking more like a diaper pool inside a hotel lobby, but let's not go there. The place is huge and full of fun family fantastic.
Great Wolf Lodge just added a new feature to make the experience even better. When you enter the park, you are given a wrist band which basically functions as your park pass for your room, rides, charging, you name it. And now pictures too! As you pose for pictures throughout the park, your wrist band will automatically post them onto your Facebook page. How fun family fantastic Facebook is that!
Merging the offline experience with the online sharing function. I think that's pretty cool and fun for all ages. A new reason to frequent? Maybe or perhaps just another dimension to an already pretty amazing brand experience.
What's your experience? Jim.
Jim Joseph
President of Lippe Taylor
Author of The Experience Effect
The Easy River, the long swirling water tubes, the great french fries .... how could the water park experience possibly get any better? With pictures! With social media!
Great Wolf Lodge just added a new feature to make the experience even better. When you enter the park, you are given a wrist band which basically functions as your park pass for your room, rides, charging, you name it. And now pictures too! As you pose for pictures throughout the park, your wrist band will automatically post them onto your Facebook page. How fun family fantastic Facebook is that!
Merging the offline experience with the online sharing function. I think that's pretty cool and fun for all ages. A new reason to frequent? Maybe or perhaps just another dimension to an already pretty amazing brand experience.
What's your experience? Jim.
Jim Joseph
President of Lippe Taylor
Author of The Experience Effect