Christmas Already?

Just yesterday I wrote a post about pop-up Halloween stores.  I barely hit the "publish" button and noticed something that made my jaw drop:  television advertising for Christmas.  Well maybe not "Christmas" but for holiday shopping.

From QVC, the home shopping channel.


It seems really early to me, although I have to admit that the messaging made sense:  start early, avoid the rush, choose QVC and do it all calmly.  The brand's website homepage is already all about Christmas.  It's still in the 70's in NYC!

But I can see the point.  This is a big benefit that the brand can offer its consumers:  no hassle, no crowds, no lines ... shopping on your own terms.  It's smart to get out there early and capture those who think about these things early.

I just don't know if I am ready for it!  Although I did notice that many retailers are already clearing out their Halloween merchandise -- I haven't even had any candy corn yet!

What's your experience?  Jim.

Jim Joseph
President of Lippe Taylor
Author of The Experience Effect