PCs are Products, Apple is a Brand
My premise is that PCs (and now smart phones and tablets too) are just products. Apple, however, is a brand. You can read it here.
It's hard to have a relationship with any 'ole laptop. But Apple? It's with me all the time, it's a big part of my life, and it keeps me connected to everyone else in my life. But it makes me feel like I know what's going on.
That's because Steve Jobs created a user experience that was intuitively obvious. And as a result, he created a brand experience that became infectious. One that has infiltrated pop culture, whether you are a fan or not.
My favorite quote from all of the Steve Jobs tributes this week? He is an iCon! Yes indeed.
We will miss you, Mr. Jobs. As I stated yesterday ... you are the CEO who has had the biggest impact on my personal life, ever.
What's your experience? Jim
Jim Joseph
President of Lippe Taylor
Author of The Experience Effect
Professor at NYU