Inside Communications: The Brand Experience

Today's blog post is a video ... my first actually.  A couple of weeks ago I was interviewed by Mike Bako for Inside Commnications.  We spoke at length about the brand experience, so I thought I would share it here.  Click away!

Thanks to Mike for a great "experience"!

What's your experience?  Jim.

Jim Joseph
President of Lippe Taylor
Author of The Experience Effect