The Marketing Month of January
Well 2012 certainly kicked off with quite a busy month of marketing. Holy cow! I have not seen this much marketing drama in one month ever. Let's break it down.
The Weight Loss Wars: We always start out every new year with a barrage of weight loss messaging. This year was no different with Jennifer Hudson and Weight Watchers winning the war in my book.
A Mouse in Mountain Dew: When a consumer announced that he found a mouse in his can of soda, the brand had a head scratching response.
Madonna Truth or Dare - Golden Globes: The ultimate music marketer makes an attempt to stay relevant. Tell the truth ... is it working? She did prove, once again, that timing is everything.
#ILoveWalgreens: The brand discovered that you can't buy love ... online.
Brand Paula Deen: The cheeseburger heard round the world. Her brand took (and continues to take) a lot of heat for her well-timed health announcement. Days after her announcement, a consumer took this picture ....
Bald Barbie: This girl has been making social media headlines for years, but nothing like the debate that raged on about making a Bald Barbie.
#McDStories: What a different two hours makes! We all learned "be careful what you ask for!"
Blonde at Starbucks: Is blonde a strength, a color, or a mood? Starbucks flooded its stores to let us know.
JCP EDLP: In one of the boldest moves in retail, JCP reinvents its business model, starting February 1st. Should make for an interesting month ahead.
What a month! Get ready for the marketers' holiday coming February 5th! I'll be tweeting live at #SBExp ... hope you can join me as we talk about all the advertising (and maybe a little bit about the game). Here's a little something something to get us in the mood ...
What's your experience? Jim.
Jim Joseph
President of Lippe Taylor
Author of The Experience Effect
Professor at NYU
The Weight Loss Wars: We always start out every new year with a barrage of weight loss messaging. This year was no different with Jennifer Hudson and Weight Watchers winning the war in my book.
A Mouse in Mountain Dew: When a consumer announced that he found a mouse in his can of soda, the brand had a head scratching response.
Madonna Truth or Dare - Golden Globes: The ultimate music marketer makes an attempt to stay relevant. Tell the truth ... is it working? She did prove, once again, that timing is everything.
#ILoveWalgreens: The brand discovered that you can't buy love ... online.
Brand Paula Deen: The cheeseburger heard round the world. Her brand took (and continues to take) a lot of heat for her well-timed health announcement. Days after her announcement, a consumer took this picture ....
Paula Deen, days after her Diabetes announcement |
#McDStories: What a different two hours makes! We all learned "be careful what you ask for!"
Blonde at Starbucks: Is blonde a strength, a color, or a mood? Starbucks flooded its stores to let us know.
JCP EDLP: In one of the boldest moves in retail, JCP reinvents its business model, starting February 1st. Should make for an interesting month ahead.
What a month! Get ready for the marketers' holiday coming February 5th! I'll be tweeting live at #SBExp ... hope you can join me as we talk about all the advertising (and maybe a little bit about the game). Here's a little something something to get us in the mood ...
What's your experience? Jim.
Jim Joseph
President of Lippe Taylor
Author of The Experience Effect
Professor at NYU