Kraft Mac & Cheese & The Old Birds

Now this is fun ... and a great way to create a meaningful brand experience via social media.

Full disclosure here - when my kids were super young, Kraft Mac & Cheese was a staple in our house.  It got me through many a long day, I can tell you that!

In honor of its 75th Anniversary, Kraft Mac & Cheese hired two grandmothers to take over the brand's social media outlets, tweeting and posting their hearts out.  The thinking behind the choice?  They've been eating Kraft Mac & Cheese for over 75 years!  They're called "The Old Birds" and they've become quite the rage already.

Timing couldn't be better ... Betty White at age 90 just joined Twitter ... highly anticipated ever since the Facebook campaign to get her on SNL awhile back.  "Old Birds, New Tweets," as the brand states on the Twitter page.

They will only be guest posting for a few days, but watching these women tackle technology and social media is just plain awesome.  The posts are a riot ... and range from their grandchildren to other grandmothers to kids of all ages, as they say.  How refreshing to see a brand use social media in a novel way to not only celebrate a milestone, but also connect with consumers.  The notion of using consumers as guest social media spokespeople is a lot of fun.

I'm sorry but you gotta love it ... makes me smile!  What's your experience?  Jim.

Jim Joseph
President, Cohn & Wolfe North America
Author, The Experience Effect and The Experience Effect for Small Business
Professor, NYU