My Third Book

I was recently visiting our Mexico office, and I came across this anonymous quote that instantly reminded me that I need to get working on my third book.

Life is not about finding yourself, it's about creating yourself.


I love that!


My original vision for my book is actually a three-part series.  The first, The Experience Effect, is all about big brand marketing.  My second, The Experience Effect for Small Business, is all about how to apply big brand theory to small business resources, and it just came out this past March.  Now my third book is about people, personal branding if you will, and it will be called Your Personal Experience Effect.  The book is about how each of us is a brand, our own unique brand, that offers an "experience" to our world.  The key is to figure out what you want out of life ... and then go create it.


So this past weekend I finally cracked open my original book proposal and reviewed the outline I had submitted to my publisher.  There sat the outline, waiting for me to come back and flesh out.  Waiting for me to give it some life.

I never considered myself to be a writer, and here I am starting my third book!  Turns out that I really enjoy the writing process, partly because it's all mine.   I write a little every day, most days, on my own watch and my own calendar.  Some days it comes so easy, and other days not so much.  But it's all me, 100%.  No committees, no meetings, no debates.  Just me writing.

I love that!

So stay tuned.  Your Personal Experience Effect should be out in about 12-18 months.

Then the question really will be, "What's your experience?"  Jim.

Jim Joseph
President, Cohn & Wolfe North America
Author, The Experience Effect series
Professor, NYU