The Brand Dictionary

An agency out of Canada created this fun little ditty for those of in the industry to enjoy (and share!).  It's a dictionary of brand terms ... tons of them all using "brand" in the word.  Hysterical.

Here's an example:

Brandiose:  "A glaringly obvious overestimation of a brand's importance in the world.  Also referred to as 'delusions of brandeur'"

That's how I feel about Starbucks this morning for my morning ritual.  And Nike for my running shoes at the gym.  And Paul Smith for my cool shirt I'm wearing.  And the Acme pen I'm writing with in my Moleskin journal.  Sorry ... I'm using too many brandelions.

What's your experience?  Jim.

Jim Joseph
President, Cohn & Wolfe North America
Author, The Experience Effect series
Professor, NYU