Bodyform Responds
Now this is a brand that makes some bold moves. Bodyform - a feminine hygiene brand out of the UK that clearly has a personality and a POV, and a willingness to go out on a limb for its audience.
In direct response to an errant post from a male observer, the brand released this piece of advertising - much to the delight of its fan base and marketing admirers worldwide.
A great example of not only how a brand should be paying attention to consumer interactions in social media, but become a part of it towards a total brand experience.
Well done. What's your experience? Jim.
Jim Joseph
President, Cohn & Wolfe NA
Author, The Experience Effect series
Marketing Professor, NYU
In direct response to an errant post from a male observer, the brand released this piece of advertising - much to the delight of its fan base and marketing admirers worldwide.
A great example of not only how a brand should be paying attention to consumer interactions in social media, but become a part of it towards a total brand experience.
Well done. What's your experience? Jim.
Jim Joseph
President, Cohn & Wolfe NA
Author, The Experience Effect series
Marketing Professor, NYU
| The post from Richard that started it all |