Marketing Predictions for 2013

The folks at PRWeek asked me to make some "predictions" for the trends we might see in marketing next year.  As a lover of marketing, I was obviously thrilled to oblige.

Give it a read by clicking here.

Happy New Year!  What's your experience?  Jim.

Jim Joseph
President, Cohn & Wolfe NA
Author, The Experience Effect series
Marketing Professor, NYU