The Year of the Snake

We've got an amazing, fully comprehensive blog all about marketing, branding, and communications at my agency, Cohn & Wolfe.  I just love seeing our various colleagues contributing their thoughts, perspectives, and leadership opinions.

Every once in awhile I put in a contribution as well.

Last week was The Chinese New Year, so I thought I'd comment on what The Year of the Snake may bring those of us in the world of marketing.  If you'd like to give it a read, you can click here.  Appreciate it.

What's your experience?  Jim.

Jim Joseph
President, Cohn & Wolfe NA
Author, The Experience Effect series
Marketing Professor, NYU

PS - Join us for live tweets all about the marketing during The Oscars, Sunday night 2/24/13 at 6:00pm EST - we'll see if The Year of the Snake is coming true!!!!