McDonald's Shamrock Shake

Some things old school and still new school to me.

It's not that I'm a huge fan of St. Patrick's Day or even of McDonald's to be totally honest ... but I love the Shamrock Shake.  It's been a tradition of mine since I was a kid and I have passed that onto my kids as well.  It's just plain fun.

So you can imagine my delight when I got a Klout perk for a free Shamrock Shake ... they hit me up on Klout and then mailed me a gift card.  I then quickly mailed it to my daughter at Penn State so that she could enjoy.  Old school hits new school hits old school hits new school.

It's just my way of celebrating the holiday, with the help of an old brand friend.

What's your experience?  Jim.

Jim Joseph
President, Cohn & Wolfe NA
Author, The Experience Effect series
Marketing Professor, NYU