Marketing During A Tragedy

We've sadly had a number of tragic events in the last few years.  With brands as members of communities, it's important to respond appropriately.  Here's an article I wrote for Mediapost on just that topic.  Click here to read.

What's your experience?  Jim.

Jim Joseph
- President, Cohn & Wolfe NA
- Author, The Experience Effect series
- Professor, NYU
- Contributor, Entrepreneur