Brands With A Voice
We are in the midst of a revolution of sorts in marketing ... brands stating their opinions on socio-political issues. It appears to be a huge shift in how we think about engaging with our consumers.
Here's an article I wrote on the topic for MediaPost. Click here if you'd like to read it.
What's your experience? Jim.
Jim Joseph
- President, Cohn & Wolfe NA
- Author, The Experience Effect series
- Professor, NYU
- Contributor, Entrepreneur
Here's an article I wrote on the topic for MediaPost. Click here if you'd like to read it.
What's your experience? Jim.
Jim Joseph
- President, Cohn & Wolfe NA
- Author, The Experience Effect series
- Professor, NYU
- Contributor, Entrepreneur