Child Abuse's Two Faces
There's an incredible organization in Spain called ANAR who is fighting child abuse in a very creative way.
The company just launched a new transit advertising campaign showing two faces of child abuse ... one from an adult's pov and one from that of a child.
As an adult, you can see the face of a young child with messaging geared towards adults to get them to understand child abuse. But if you are in fact a young child who is much shorter, you see a very different ad from that vantage point. This view shows a young child who has been obviously abused, with messaging on where to call if you need help. Where a child who is being abused should call for help!
It's a very creative use of lenticular printing, and a very creative messaging approach.
The cool part is that neither party knows that the other party is viewing a different message. Clever indeed, and let's hope effective. Ironic because often adults don't know that it's happening and children are afraid to tell adults. I guess that's the point.
What's your experience? Jim.
Jim Joseph
- President, Cohn & Wolfe NA
- Author, The Experience Effect series
- Professor, NYU
- Contributor, Entrepreneur