When Your Brand Gets Trashed
Social media has given consumers a voice and a choice ... they can embrace your brand or when they feel like it they can also trash it. As a brand, though, what do you do when consumer comments run out of control?
Here's my take on the subject, in an article I wrote for Entrepreneur. It gathers inspiration from amazon's banana slicer and McDonald's #UnwrapWhatsFresh.
What's your experience? Jim.
Jim Joseph
- President, Cohn & Wolfe NA
- Author, The Experience Effect series
- Professor, NYU
- Contributor, Entrepreneur
Here's my take on the subject, in an article I wrote for Entrepreneur. It gathers inspiration from amazon's banana slicer and McDonald's #UnwrapWhatsFresh.
What's your experience? Jim.
Jim Joseph
- President, Cohn & Wolfe NA
- Author, The Experience Effect series
- Professor, NYU
- Contributor, Entrepreneur