Think You Know Your Customer ...

... Think Again!

That's the headline for the next in my series at Entrepreneur where I walk through the content of my small business marketing book ... turning big brand marketing into something relatable and doable for small business owners.

This one is all about really and truly knowing who your customer is.

Give it a read here if you are so inclined. 

What's your experience?  Jim.

Jim Joseph
- President, Cohn & Wolfe NA
- Author, The Experience Effect series
- Professor, NYU
- Contributor, Entrepreneur