Market the Emotion!

Here's the 7th in my series of articles for Entrepreneur ... walking through the steps towards building the brand experience.  This one highlights the importance of the emotional benefit.  Hope all is well with you.

What's your experience?  Jim.

Jim Joseph
- President, Cohn & Wolfe NA
- Author, The Experience Effect series
- Professor, NYU
- Contributor, Entrepreneur and Huffington Post