Camoflage Is Back

If there is one fashion trend I am totally digging this Fall it is Camoflage ... it's back again big time in virtuallly everything from pants to tops to backpacks to sneakers to accessories.  Camo is everywhere.

What's fun this time around is that a lot of it is "deconstructed."  So yes, there is the traditional camoflage that many of us have had in our closets for years now, but there's also new variations where the pattern is stretched, zoomed in, broken apart, and reinterpreted.  It's fabulous.

There's also a wide variety of fabrics this time around too ... cottons, wools, cashmeres ... the entire range.  It's not limited to just the standard camo cargo pant.  Yet that too is also very much in style, so we can still pull those pants out of our closet from the last time they were in style and wear them again.  Generally speaking, when a trend comes back into fashion it's changed just enough to make the last versions look out of date.  But not this time around because vintage camo is just as hot as the new stuff off the rack.

I say indulge in camoflage.  It's like a neutral or like a pair of jeans because you can pair it with anything and it'll look good.  Bright colors, soft earth tones, other patterns ... just go explore your camo self.

Make it yours ... what's your experience?  Jim.

Jim Joseph
- President, Cohn & Wolfe NA
- Author, The Experience Effect series
- Professor, NYU
- Contributor, Entrepreneur and Huffington Post