Personal Positioning

I'm running a column at Entrepreneur featuring content from my new book about personal branding.

This week's topic is about creating a personal positioning statement and an elevator pitch.  I believe that it's one of the greatest things you can do to give guidance to the decisions you face in life (not to get too too carried away).

Give it a read here if you'd like.

What's your experience?  Jim.

Jim Joseph
- President, Cohn & Wolfe NA
- Author, The Experience Effect series
- Professor, NYU
- Contributor, Entrepreneur and Huffington Post