The 2014 Pop Culture Season Kick Off
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While it’s frigid outside for
many of us here in the States, this is my favorite time of the year for
marketing.
We’ve just rounded out
Holiday Sales, which turned out to the adventure of a lifetime this past time
around. Then this Sunday night we kick
off pop culture season with The Golden Globes.
WooHoo.
The Golden Globes is the
first in a series of pop culture events that include The Grammy’s, The Super
Bowl, The Academy Awards, The Tony’s, and then eventually The Emmy’s.
WooHoo.
I love it because it’s pop
culture, fashion, music, entertainment and marketing at its finest. It’s a blast to watch, because after all
marketing is indeed a spectator sport.
The Golden Globes also kicks
off my own season of Twitter chats where we comment live via Twitter about the
marketing during these events, using an #Exp hashtag customized for each
event. And we are in store for a treat again this year with Tina and Amy hosting ... creating their own united brand in the process.
We generally start about 1.5
hours ahead of time, to catch the pre-buzz either on the red carpet or the
before-game festivities. Commenting on
the brand marketing for sure, and whatever else comes our way.
It’s a great way to stay in
touch with pop culture and to stimulate marketing creativity by watching what
the big brands are doing to stay current.
With so many brands now trying to market in the moment in “News Drafting”
style, it makes it even more exciting.
WooHoo.
So join me for the first
event, this Sunday night at #GGExp starting at 6:30pmEST. Don’t forget to use the custom hashtag #GGExp
to stay on top of the flow. It gets
pretty fast and furious … with a little snark in between I will have to admit.
See you there! What’s your experience? JIM.
Here's the Full #Exp 2014 Calendar .....
- Golden Globes January 12th
- Grammy Awards January 26th
- Super Bowl February 2nd
- Olympics February 7th (opening ceremony)
- Olympics February 23rd (closing ceremony)
- Oscars March 2nd
- Tony's June 8th
- VMAs August 24th
- Emmy's TBD in August
- AMAs November 23rd
Here's the Full #Exp 2014 Calendar .....
- Golden Globes January 12th
- Grammy Awards January 26th
- Super Bowl February 2nd
- Olympics February 7th (opening ceremony)
- Olympics February 23rd (closing ceremony)
- Oscars March 2nd
- Tony's June 8th
- VMAs August 24th
- Emmy's TBD in August
- AMAs November 23rd