World's Toughest Job

Here's a must see video from a surprising brand.

Hint ... we are ramping up for the next pop culture moment.  But it's not what you might expect.

This video has gone completely viral, very quickly, to celebrates this moment.  It starts with a simple question ... would you like to apply to what looks like is the "world's toughest job?"

In a very unexpected way.  From a very unexpected brand.  Give it a look ... "World's Toughest Job."  You have to watch the video to find out the brand who created it, and why.




That's a wow.  Wow!  What's your experience?  JIM.