A New Champion at Breakfast

There's a new face on the Wheaties box, and it's not an Olympic hero or a professional athlete.

But she is a hero and a consummate professional.

Madeleine Albright, the former Secretary of State.

Say what?!?

In a very smart move, the brand is redefining what it means to be a "champion."  It's not just about sports, but about challenging your personal best.

Ms. Albright certainly fits the bill.

So the "kids these days" are going to be staring at her face at the breakfast table, at least for a short time.

Talk about inspiring the next generation!

Well played!  What's your experience?  JIM.