Together!

Now this is a brand experience!

This has to be, IMHO, one of the most inspiring pieces of sports film I have seen.

The sense of community, the feeling of commitment, the ownership of responsibility, and the not so subtle notion of giving back is nothing short of mesmerizing.

Proof that sports can build a community, and that one man can make a difference.

This puts sports marketing on an entirely different level for me.

Take a look at let me know ...

... what's your experience?  JIM