Tide and the #SAHD
Ever so slowly and ever so quietly, the brand Tide (with partner brand Downey) has been consciously changing the perceptions of dad, particularly stay-at-home dad, in their advertising and ultimately in our pop culture. It's a case of fiction reflecting reality ... and influencing perceptions.
I written a lot about brands that show the bumbly, fumbly dad ... now here's one that is celebrating the #SAHD. Bravo! Hits near and dear to my heart.
I can personally relate as the dad who did the family laundry for years on end, and in fact I still do the laundry when my kids are home from college. I actually enjoy doing the laundry ... there's something quite therapeutic about it.
Bravo to Tide and Downey ... Here's "Dad and the Princess Dress:"
Nothing over done, nothing too dramatic. But from what I see in social media, pretty indicative of the role dads are playing whether they are #SAHD or just #DAD.
Well played.
What's your experience? JIM.
I written a lot about brands that show the bumbly, fumbly dad ... now here's one that is celebrating the #SAHD. Bravo! Hits near and dear to my heart.
I can personally relate as the dad who did the family laundry for years on end, and in fact I still do the laundry when my kids are home from college. I actually enjoy doing the laundry ... there's something quite therapeutic about it.
Bravo to Tide and Downey ... Here's "Dad and the Princess Dress:"
Nothing over done, nothing too dramatic. But from what I see in social media, pretty indicative of the role dads are playing whether they are #SAHD or just #DAD.
Well played.
What's your experience? JIM.