Air France - France is in the Air

I do a lot of flying, as do many of my colleagues. So I think it's fair for me to say, especially as a marketer, that it's very hard to differentiate between airlines. Sure many have attempted to showcase their unique attributes, with some success...like Virgin or Southwest or JetBlue for example. But let's face it, it's still flying. And it's still kind of like the same thing. Many of the airlines are still shouting out about legroom, free checked baggage, and frequent flyer miles. Where's the difference?

Enter Air France. Now admittedly, this is just a video commercial. But it speaks directly to an emotional experience of flying on this particular airline and all of the equity it brings along on your flight. No small feat. I think it's quite clever...

#FranceIsInTheAir

Seem familiar..."The Swing" from Fragonard.

What's your experience? JIM.