Pizza Hut Projectors

As part of a double pizza promotion, Pizza Hut pulled an innovative move by creating pizza boxes that could be easily turned into movie projectors with a smartphone. Four different box designs represent the various genres of movies from horror to comedy, and special QSR codes allow access to free movies.

Nothing short of brilliant...coming from Pizza Hut Hong Kong. Truly a reason to partake in the brand, snack on a pizza while watching a free movie, and literally engage for what is easily two hours. And then some.

Click here to see how it all works.

What's your experience? JIM.