Be a Brand, Not a Product

I recently did this podcast with Jeffrey Shaw for Creative Warriors. It was great fun.

Jeffrey is all about creativity ... inspiring it, instilling it, recognizing it. As someone who is creative at heart, I love what he's doing and I'm thrilled to be among the Creative Warriors.

We talked about a lot from topics like Central Park, to how people perceive you, to the difference between a product and a brand.

That's the part I liked the most...it's my life's work. We should all strive to create brands, not just products.

Give a click here if you'd like to listen in.

What's your experience? JIM.