The Evolution of Justin Beiber
Never really thought I'd be caught writing about Justin Beiber...but I do say that anything and everything can be a brand. Including Justin Beiber.
So here's an article from CNBC about Mr. Beiber, and the evolution of his brand. I helped contribute to the thinking, which was actually a lot of fun.
Click here to give it a read.
What's your experience? JIM.
So here's an article from CNBC about Mr. Beiber, and the evolution of his brand. I helped contribute to the thinking, which was actually a lot of fun.
Click here to give it a read.
What's your experience? JIM.