Stacking Cheerios - Dads

I'm admittedly a little late to the party on this one, but I still just have to comment on the stacking Cheerios phenomenon we've been witnessing with dads all across the country.

#CheeriosChallenge.

It was started by one little 'ole dad who was just goofing around, but it sparked the playfulness and gaming-ness of dads...and our desire to document it all.

Here's what I love about it.

First of all, it's brought dads together in a full, playful way. You can't beat that as we all struggle to get through busy days of balancing work and family to take care of our kids. Secondly, for Cheerios, you can't buy or fabricate publicity like that even when as marketers we try! It was totally organic, not tied to anything at all, but just a fun interaction with the brand. Started by a dad, not by the brand.

Would have been fun tied to a charity, I suppose, but not everything in life has to have a big reason to exist...sometimes it can just be a bonding experience. In this case, between a bunch of dads and a brand that's a part of their lives.

Cheerios! What's your experience?

PS - Even Obama took the #CheeriosChallenge...