Weather or Not Campbell's

Campbell's Soup just launched a new campaign that partners with IBM's Watson to deliver customized food choices and recipes that are relevant to not only to the weather but also to your lifestyle...in conjunction with IBM's recently purchased The Weather Company.

Seems like perfect timing for the stormy weather some of us have been experiencing...and perfect timing for what could be a harsh winter for some of us.

So when you click onto Weather.com, you'll not only see the weather but you'll see some Campbell's Soup suggestions based on the weather in your area that have been customized for you.

Pretty cool, actually. Love seeing an iconic brand like Campbell's Soup use new technology to add value to our lives.

What's your experience? JIM