Watching Holiday Commercials

We're heading into the holiday season, which from many perspectives is the most wonderful time of the year. Particularly for the amazing advertising we see come from the brands at

I'll admit that I'm a bit obsessed with seeing what comes out at this time of year.

I think my obsession started with this now famous spot from Folgers from back when I was a kid:

That commercial was so inspiring to me at the time, and in fact was part of why I myself ended up going into marketing.

Flash forward to a time when I really am in marketing. This Apple spot from a few years ago (2013) I found equally inspiring, and a great indication of how our culture has changed:

And then from last year, a bit of a shocker:

So what's in store for this year? I'm imagining we'll start to see next week over Thanksgiving.

Do you have any favorites? What's your experience? JIM