Aeromexico and Borders

This isn't a new spot, but it's worth sharing nonetheless because it's a good example of a brand taping into a current social consciousness on a topic near and dear to its heart. And to the hearts of its consumers.

Beautifully written with a very appropriate tone, IMHO.

Borders...has anything good ever come of them? Separation, limits.

'Nuff said.

Excuse me, I have a job to do. 

And I can tell you that my job (and my life) doesn't include borders.

What's your experience?  JIM